Operations and Logistics
About me
Event and Project Management
Sponsorship
Creative Concept Development
Relationship Management
Marketing, Promotions and Brand Management

Projects

Public Art Administration
Breckenridge Tourism Office
Town of Castle Rock - developed and implemented award-winning strategic plan
Town of Castle Rock Signature Event Series
Beer and Culinary Festivals and Events
Bele Chere Music and Arts Festival - Event, Marketing, Vendor and Sponsor Management
Experiential Events, Public Art Installations and Multi-media shows
The Asheville Film Festival - Conceptualization, Event Management, Sponsorship, Marketing
House of Blues Marketing and Events
Policy Guidebook
Brevard Conference on Music Entrepreneurship
Races and Athletic Events
Opening and Programming of Philip S Miller Amphitheater
Marketing
Beer City USA
Breckenridge Oktoberfest
Season of the Star - Conceptualization, Event Management, Sponsorship, Marketing
North Carolina Azalea Festival - Festival re-brand, sponsor program development
Covidien Global - Technical Writing, Brand Positioning, Innovation Awards, Annual Summit, New Product Launches
Castle Rockin' NYE Multimedia Show - Conceptualization, Event Management, Sponsorship, Marketing
Celebration Series - Conceptualization, Event Management, Sponsorship, Marketing
Foodtopia
Western Heritage Welcome - Logistics, Parade and publicity stunt
Best seats in the House promotion
Downtown After 5 Presented by Bellco - Tourism Initiative, Town positioning, Cultural Enrichment
Citywide Scavenger Hunt Marketing Initiatives
Arnold Palmer Academy - Grand Opening Event, Real Estate Launch, Media Event
Fourth of July Celebrations
Bear Lake Reserve Sales Launch
12 Stops of Christmas - Economic Development Initiative
Picnic on the Green - Conceptualization, Event Management, Sponsorship, Marketing
Betty Ford Alpine Gardens
Lake Club at Bear Lake Reserve - Grand Opening Event, Programming and Activity Management
Backstage on the Front Porch - Conceptualization, Event Management, Sponsorship, Marketing
The Elf House Experience
Culinary AffAIR - A Foodtopia initiative
Harvest Festival
Winterfest
Southern Living Magazine Idea House - Whisper Mountain
Storytellers and S'mores
Winter Express
Mountain Sports Festival
Bear Lake Reserve

Casey Willis

Bear Lake Reserve Sales Launch

Directed conceptualization and event strategy
Coordinated vendor efforts for over 30 restaurants
Managed sponsorship and programming strategy
Directed marketing efforts

Next project 12 Stops of Christmas - Economic Development Initiative