North Carolina Azalea Festival - Festival re-brand, sponsor program development Directed the programming and annual major gifts campaign and development activities to raise over $1,200,000 in each calendar yearDirected efforts of over 32 staff and 1,000 volunteers, including new concert event and activation strategies to double festival revenue streamsManaged vendor program for over 200 vendorsManaged production and logistics for 8 stages and 120 bands over 3 dayRe-vamped event, marketing and sponsorship program, with a result of 80% of Town signature events having a presenting sponsorImplemented Patron Guest Sponsorship ProgramRedeveloped sponsorship approach with a result of 50% sponsorship increaseDirected sponsorship and marketing activation strategy for over 100 eventsProvided leadership and development strategies to increase major and planned gifts by 10%Successfully identified, qualified, cultivated, solicited and stewarded donors/grantors of $1,000+Lead volunteers and board members in creating a new signature event in eight weeks that raised $240,000Established philanthropic arm and increased cumulative funds raised by more than 60%Moved ticketed concert event to an outdoor location, facilitating a larger capacity and enabling the sale of alcoholic beverages
