Covidien Global - Technical Writing, Brand Positioning, Innovation Awards, Annual Summit, New Product Launches
Science is often complex and can be challenging to convey in a compelling and relevant manner. For this project, e worked closely with medical professionals and members of the American Medical Society to ensure brand activations told a compelling story and that advancements in the medical field were easy to understand across a diverse group of readers. Some collateral initiatives were highly technical and composed for a highly educated, professional audience while other efforts were crafted for the educated layman.
One of our most compelling projects involved highlighting the accomplishments of those that contributed to innovation in the medical field each year. The Covidien Summit on Innovation welcomed 2,000 Scientists and Engineers from around the globe to recognize the top innovators and advancements in the medical field.
Highlights of our involvement:
- Medical, Pharmaceutical and regulatory documents
- Medical education materials
- E-Newsletter creation and distribution
- Branding Strategy
- Journal articles
- Conference presentations
- Travel arrangements for an international audience
- Content creation
- Web development and maintenance
- Culinary planning
- Translator coordination
- Programming
- Award ceremony
- Keynote speaker negotiation and contracting
- Entertainment selection
- Agenda planning
- Audio Visual Management and execution
- Marketing Strategy
- Event website on PulseConnect for Covidien Global and exhibitor management of over 100 vendors
