Directed
conceptualization and programming strategy, leveraging Colorado race organizations StrideMob and RaceCo to produce an extreme Winter sports event
Programming included Cold War Classic Cyclocross Race, Ice Carving Competition, Bands on Main stage, Resolution Run, carriage rides, selfies with santa, The Elf’s Dressing
Room, S’mores, carolers, festival of trees, the Castle Rock Express train ride,
Holiday Market and many more
Secured Presenting Sponsorship
Directing planning and logistics efforts with all Town entities to ensure
public safety planning and permitting was dialed and installation went off
without a hitch
Coordinated vendor efforts for over 60 vendors
Managed sponsorship and programming strategy
Directed marketing efforts
